Business needs have changed considerably over the last decade. The behaviour of travellers has also changed, due to the ‘consumerisation’ phenomenon. At the same time, new technological advancements have influenced business needs and also shaped the development of new products and services.
These circumstances have led major shareholders to rethink their product offer. Innovation has been driven around key areas such as travel products & services and IT solutions.
This white paper is based on the insights of valuable shareholders within the travel industry, which were shared during the GBTA conference in Prague.